Building a brand
Seviliya, the owner of a well-established spa in Maryland, wanted to refresh her old branding to attract new clients and stay current in the competitive market. She recognized the importance of a modern, appealing brand to reflect the quality and innovation of her services.
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We spent hours together (virtually) during the pandemic to bring this vision to life. We revamped her brand to convey elegance and rejuvenation, ensuring that her spa stood out and appealed to both existing and potential clients.
Brand logo
As the saying goes, inspiration can come from anywhere! Seviliya approached me with a picture of a flower that her young daughter had recently picked for her while at the park earlier that month. She wanted the flower to be incorporated into her logo as the standout feature.
Client's inspo
Final rendition
Color palette
Sevilla wanted to stay within the hues of her flower inspo. I thought purple worked well with her spa business because it conveys a sense of luxury, calmness, and sophistication. It often evokes feelings of relaxation and well-being, making it ideal for a spa environment where clients seek tranquility and rejuvenation. Additionally, purple's association with creativity and spirituality can enhance the spa's atmosphere, making clients feel more connected and at peace.
Iris Charm
#7B4596
Lilac Love
#DF9fC6
Dash of Purple
#AD95B8
Dusty Lilac
#121820
Golden Butter
#FAAB18
Sage Leaf
#B8BD9D
Custom website
Seviliya's old website was dated and clunky to use, lacking the modern appeal and smooth functionality she desired for her growing spa business. Recognizing the need for a fresh and engaging online presence, we collaborated to design a small but mighty site that truly reflects the quality and range of her offerings. The new website prominently highlights her latest services and provides a comprehensive list of all the treatments available, making it easy for clients to explore and book appointments. With a sleek design and user-friendly navigation, the revamped site not only enhances the user experience but also beautifully showcases the serene and luxurious atmosphere you'll get at Seviliya's Skin Spa.
