Brands / Peace It Together
Building a brand
Devon and his business partners were preparing to launch their own welding business, aiming to offer reliable, high-quality metalwork services in a competitive industry. Not only would they be offering metalwork services, but also would be offering education and classes. He understood that establishing a strong, professional brand from the start was essential to building credibility and attracting clients.
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We worked together to create a brand that communicated strength, precision, and trust (key values in the welding industry) while giving Devon a bold, professional identity that stood out. The result positioned his business as the go-to choice for dependable, high-quality welding work, appealing to clients who value expert craftsmanship and reliability.
The logo
For Peace It Together, the logo creation process was essential in building a strong and recognizable brand. Over several months, we went through multiple rounds of iterations, exploring different concepts, refining ideas, and pushing creative boundaries. Through ongoing collaboration and feedback, we ultimately developed a design that felt authentic and deeply personal to the team’s everyday work. The final logo incorporated visual elements inspired by the tools, materials, and techniques they use regularly, making it not just a symbol of their business, but a true reflection of their craft and identity as welders.
Client's sketch
Final symbol design
Color palette
The brand color palette was carefully developed with the team's trade in mind. We drew inspiration from the elements they work with daily—torch blues and deep, burnished tones reminiscent of heated metal and welding sparks. These colors not only reinforced the rugged, hands-on nature of their craft but also provided the brand with a grounded, authentic look that feels both professional and personal. The palette helped unify the entire visual identity, creating a cohesive brand that directly reflects the team's skills, tools, and the quality of work their clients can expect.
Seeing Sparks
#FF4900
Bluest Flame
#0280CB
Total Abyss
#000000
