Building a brand
Connor, a seasoned hockey player with extensive hockey experience, started a hockey training camp to help young athletes improve their skills. Recognizing the need for strong branding to attract participants and establish their camp’s identity, we teamed up to develop a fresh,
modern brand.
We aimed for the branding to reflect their camp's professional yet dynamic approach, combining expertise with a fun and engaging atmosphere. The new brand would help set them apart from other training camps, making a lasting impression on potential players and their families.
Brand logo
Conner's clear vision for the logo significantly streamlined the design process, making it an enjoyable and efficient experience. He shared a quick sketch that encapsulated his ideas, providing a foundation to work from. I quickly got to work, developing only three to four variations before arriving at the final rendition.
Client's sketch
Final rendition
Color palette
Conner had one request for the colors for his brand and that was for orange and black to be incorporated. I had no problem with this and tested several orange colors until we got their signature color. Orange is a vibrant, attention-grabbing color that symbolizes enthusiasm and motivation, perfect for inspiring athletes. Black adds a sense of strength, sophistication, and professionalism, enhancing the brand's credibility. Together, these colors create a dynamic and impactful visual identity that reflects the intensity and focus required in training.
Blackest Black
#000000
Hockey Puck
#191919
Be Alert
#E68D3D
Hockey Score
#404040
Skate Tape
#939393
Shaved Ice
#FFFFFF
Custom website
Conner, being tech-savvy and quick to learn, was enthusiastic about building a website that showcased both his and his management team's accomplishments. He aimed to highlight their expertise and the valuable training they could offer to aspiring hockey players. The resulting site is not only cohesive with the overall brand but also user-friendly and easy to manage. The D1D team is currently using the website to collect data and seamlessly host training sessions, demonstrating the platform's effectiveness and the professionalism of its training camp.