Building a brand
Rachel, a certified Zumba instructor, sought help to create a distinct brand for her new classes. She understood the importance of strong branding to attract clients and establish a memorable presence.
Rachel wanted the branding to reflect the energetic and vibrant nature of Zumba. Together, we brainstormed ideas to develop a unique and lively brand that would resonate with potential Zumba enthusiasts and highlight the fun, dynamic atmosphere of her classes.
Brand logo
Rachel had a pretty good idea of what she wanted her logo to look like. I received several sketches from her that made my job easy!
The Adobe font "Decoy" was a font Rachel came across while looking in a magazine. With my trusty, investigation skills I knew I would be able to make her dream a reality. With defined direction, I was able to nail down a logo that she loved within 3 design rounds.
Client's sketch
Final rendition
Color Palette
Rachel used a old school approach for this project. She sent me newspaper and magazine clippings with the colors she wanted me to use in her logo. (You can see the clippings below!) The color scheme perfectly reflected the vibrancy and energy she wanted to convey in her class.
Boogie Down Blue
#3FCCF7
Pumped Up Purple
#9964B2
Orange Burst
#FA6A3B
Gold Star
#FFDD00
Vibin' Violet
#663399
Rhythm & Blue
#B9E7F9
Backtrack Lilac
#CFBDDC
Groovin' Orange
#F4C1AD
Diet Sunshine
#FCF19D
Custom website
Rachel had a clear vision for what she wanted her online presence to feel vibrant and full of energy, just like her classes. Her requirements were to keep it to a one-page website that would capture the high-energy spirit of Zumba while keeping things simple and easy to navigate. This design choice not only reflects the lively personality of Eight-Count Energy, but also ensures that visitors can instantly get a feel for Rachel's vibe, find class info, and get moving all without clicking through endless pages.